Which one to choose?

There are many search engine advertising companies to choose from. However, which one to choose? If you would like to have your blog or site gain more traffic, it is true that you should have a search engine placement? All I know is Google and Yahoo. How about the paid ones? Do you know of any? I could not afford yet of a paid search engine advertising. For now, I have to do it myself, I guess by visiting more blogs to win some traffic.

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