I like the new TV commercial of my son's favorite milk. It is very informative. It focused on the sugar content of the product compared with the other two equally popular milk product brands. It did not mention the other two brands but only identified as S and L. My son's milk is Nido. The commercial said that Nido has the least sugar thus we are getting more nutrition and value for our money. I am glad that we made the right choice. Thanks to my wife who is religiously reading labels.